Ivy Fortner
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Cafe Gouda Rebrand
BRAND SYSTEM & VISUAL IDENTITY
The rebrand of Cafe Gouda was a fully imagined brand identity that could be realistically implemented within the original cafe in Hickory, North Carolina. Through this project, a cohesive system consisting of a logo, typography, and a consistent color pallet was created to accomplish an identity that was warm, cozy, and welcoming. This system was realized through numerous mockups that made sense for the scope of the restaurant.
The primary goal of this rebrand was to create a visual identity that united their name, imagery, and menu. While the restaurant has a cozy environment, they are lacking a strong direction which can be confusing for new guests. Working to create a less unsure environment, the new identity will be approachable, comfortable, and warm, inviting new customers as well as their regulars.