Ivy Fortner
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Made ya Laugh
SOCIAL MEDIA CAMPAIGN
The Made ya Laugh campaign presented a platform for others to recognize the people who make them laugh and bring them joy. The event lasted for a total of three days, accepting submissions through a Google form. The purpose was to encourage participants to show love to those who make them laugh throughout the day. The Instagram account was heavily branded to create a recognizable positive social media presence and included jokes, uplifting messages, and countdowns to the event.
“This is Abby sent in by Caroline! Caroline and her friends were worried about Abby getting tired of their really long day at the Taylor Swift concert, but Abby assured them that she had two Celcius and ‘special medicine’ to keep her awake, which made them all laugh.”
“This is Emily sent in by Mattie! Mattie was about to leave Emily’s birthday party but stopped to say bye to her mom. To save Mattie from having to go all the way back inside, Emily tried to pull down the window but ended up breaking it! This made them laugh hysterically!”